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HOT TOPICS: ENHANCING THE CUSTOMER EXPERIENCE JOURNEY AND UBX

Wednesday, January 27, 2016 – 6:30 PM
Silicon Valley, CA

Ravi presented a range of challenges and effective solutions for two of today’s hottest areas in digital marketing: how to design truly effective customer experience journeys for cross-channel marketing campaigns, and how to find real solutions to seamlessly integrate data from multiple sources, different consumers, and internet services. The presentation included a detailed look at IBM’s UBX cloud application and highlighted ways of using it both internally and externally.

Ravi Shah

Ravi Shah is the Head of IBM’s mobile customer engagement business. An IBM veteran with over 12 years of experience, Ravi covers both the engineering and business sides of marketing automation.

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