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Optimization and Simulation Modeling

Wednesday, May 29, 2016 – 6:30 PM
IBM Innovation Center, 4th floor, 1001 E Hillsdale Blvd., Foster City, CA

Optimization and Simulation Modeling strategies are used by today’s innovative marketers to develop a multitude of models, such as lead scoring, propensity to buy, value upon acquisition, and others. Using extensive research conducted at Stanford University, Dan presented detailed information on how to utilize these technologies to take an analytical approach to business decision making.

Event Speaker

Dan Iancu

Dan Iancu is an Associate Professor at the Stanford Graduate School of Business and an IBM Golstine Fellow. Dan specializes in modeling for business analytics, yield and revenue, marketing, etc.

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