• Place Branding
    More respect, more people

Hear. Want. Come.

Just like products and services, places — whether nations, regions, or cities — need marketing. Just like products and services, places have reputation, they engage and end up top of mind, people want them or avoid them, and, consequently, people spend their money for them – or not.

We assist organizations and governments interested to promoting their places in one or all of the following areas:

  • Tourism
  • Trade
  • Investment
  • Citizen Reputation

We have experience working with the governments of several nations, and with local and regional governments to promote their brand. Most recently, we completed a strategy and branding project for the US Department of State to enhance the image of the United States abroad, with a concentration on three countries in the heart of Europe.

Research

We deploy traditional and innovative market research and modeling methodologies to gain insight into perceptions of target audiences in regard to your brand.

Strategy

We create the strategy for promoting your place’s brand in certain target regions or the world. Our deepest expertise is with targeting Europe and North America.

Branding

We create the visuals and promotional materials, both traditional and digital, for optimal advertising in your target markets, generically or adapted to each market.

Advertising

We select and deploy on the most effective digital, traditional, social, and partner channels to maximize the return on investment of your available budgets.

Analytics

We measure the effect of deployed strategies and tactics using A/B testing and control groups to continuously optimize campaigns and adapt to changing trends.

© 2019 Transiris Corporation