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Delivering the Right Message at the Right Time

Wednesday, September 23, 2015 – 6:30 PM
Novotel Bucharest City Centre, Romania

This engaging presentation provided a detailed look at some of today’s cutting edge strategies that enable marketers to deliver personalized messaging to consumers at the optimal time. By covering the very latest industry trends and best practices, Alex and Ionel explained how to leverage Silverpop to maximize customer engagement and increase ROI. Topics covered included an Introduction to Marketing Automation, Concepts and Market Trends, and how to implement Silverpop and use it to accurately measure benefits.

Event Speakers

Alexandru Ganea

Alexandru Ganea is an Engagement Mangager/Director of Operations for Transiris with extensive experience in sales and marketing automation technology and large software applications and systems.

Ionel Dinu

Ionel Dinu is a Principal Consultant for Transiris with significant expertise in the areas of Customer Experience, Customer Relationship Management (CRM), Marketing Automation, Campaign Management, Business Analytics, and Project Management

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