SOFTWARE SHOWDOWN: A COMPARATIVE ANALYSIS OF MARKETING TOOLS
Thursday, April 10, 2014
Silicon Valley, CA, US
With each passing day, the world of digital marketing offers more and more options for organizations to choose from for enhancing their ongoing marketing efforts. This presentation focused on a detailed comparison of a wide range of today’s hottest marketing tools from multiple vendors, including IBM. Each tool was thoroughly examined feature by feature, highlighting the pros and cons of each, and based on the areas of implementation, support, staffing, data, and business intelligence. Special attention was given to current trends and how vendors stack up to the new requirements.
Steve Gonzales is a Senior Marketing Technologist. He is currently at Think Big Analytics, and his experience includes prestigious companies such as PayPal, Brocade, Starbucks, PwC, KPMG, etc.
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