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Marketing for the Automotive Industry

Sunday, June 28, 2015 – 6:00 PM
IBM Innovation Center, Bucharest, Romania

The automotive industry has its own distinctive set of challenges and attributes. This exclusive presentation provided a unique opportunity for key decision makers within the automotive industry to learn about innovative tips and tricks for utilizing campaign automation and management to engage consumers and drive sales. Topics included a detailed explanation of both campaign automation and management, as well as an in-depth look at using Silverpop for email marketing and lead management.

Event Speaker

Ionel Dinu

Ionel Dinu is a Principal Consultant for Transiris with significant expertise in the areas of Customer Experience, Customer Relationship Management (CRM), Marketing Automation, Campaign Management, Business Analytics, and Project Management

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