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Using Marketing Automation to Gain Customer Insights

Wednesday, February 12, 2014 – 6:30 PM
Bucharest, Romania

Successful marketing requires a deep understanding of customer behavior and interests. In this informative presentation, marketing automation expert Ionel Dinu shared his in-depth knowledge of today’s best practices for gaining meaningful insights about your customers. The presentation also included explanations of how to leverage customer segmentation and predictive modeling for direct marketing.

Event Speaker

Ionel Dinu

Ionel Dinu is a Principal Consultant for Transiris with significant expertise in the areas of Customer Experience, Customer Relationship Management (CRM), Marketing Automation, Campaign Management, Business Analytics, and Project Management

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