Value. Interest. Loyalty.
Whether an institution of higher education, an ambulance, police, or firefighter service, a ministry, or a governmental program, or any other institution — how citizens perceive you greatly influences the quality of the services you provide to your market or constituency. We combine marketing and PR strategies to assist you in establishing a good reputation, fixing a tarnished image, or continuously enhancing perceptions as your services, quality, and/or reach expand.
We have assisted some of the leading universities in the world, as well as higher institutions emerging on the reputation market to maintain or improve their rankings, develop or enhance new target audiences, attract students from new areas, and refocus perceptions on positive developments. In addition to marketing and PR expertise, we maintain relationships with media and governmental programs to maximize the impact of image and quality enhancement programs.
We have worked with local, regional, and national governments to bring new programs to their constituencies, increase awareness and education of existing programs and associated resources, and facilitate incidental or continuous change management through two-way communication.
We provide public service institutions with the strategic and tactical means, i.e., approach, visual, copy, technical, etc., to conduct effective communication with their markets and constituencies. Through relevant and impactful two-way communication, we assist such organization in gaining the insight and disseminating the information needed for a quality relationship with their target audience, in effect enabling the delivery of quality and appreciation in their services.