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Harnessing the Power of IBM Campaign

Thursday, June 20, 2014 – 4:00 PM
IBM Smarter Commerce Global Summit, Monaco

IBM Campaign is one of today’s leading technologies for organizations to maximize revenue and responses through the use of highly-targeted, multi-channel marketing campaigns. Transiris CEO Silvian Centiu was featured at this major conference, where Transiris was awarded as the “Top Reference Site for IBM Marketing Automation Platform.” Silvian shared his extensive knowledge of this widely-used technology, and provided attendees with exclusive tips, tricks, and unique insights for how to implement its power and successfully integrate it into existing digital marketing strategies. He also provided explanations of industry best practices for building and maintaining personalized conversations with both customers and prospects.

Event Speaker

Silvian Centiu

Silvian Centiu is a Marketing Thought Leader with rich Fortune 500 enterprise experience in the US and EU who has been a speaker at many corporate and academic events around the world. Since starting Transiris in 2012, Silvian has diversified the company into a multinational organization with offices in 5 countries, operating in the areas of Big Data, Data Science, Marketing Automation, Business Intelligence and Analytics, Artificial Intelligence, and Machine Learning with companies such as Cisco, HPE, Thermo Fisher Scientific, Bank of Montreal, Vodafone, BMW, Audi, and Cora.

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