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INTRODUCTORY TRAINING TO THE IBM MARKETING STACK

Monday, July 6, 2015 – 6:30 PM
Silicon Valley, CA

This week-long series of free sessions, lead by one of our IBM Marketing Technology experts, provided fundamental, hands-on training for all of the main modules within the IBM Marketing Technology Platform. Five sessions were held, focusing on Marketing Technology, IBM Marketing Operations (Resource Management), IBM Campaign (Cross-Channel Campaign Management), IBM Interact (Real-time offer engine), and SPSS (Statistics and Segmentation).

Webinar Speaker

Tom Hunsdorf

Tom Hunsdorf is currently a Principal Consultant with Transiris and has been a key contributor to major marketing transformation projects in the US and Europe for companies such as Cisco, Thermo Fisher, Cora, ING, etc.

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