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SILVERPOP ESSENTIALS: FEATURES AND CAPABILITIES

Wednesday, May 10, 2015
Bucharest, Romania

The IBM Marketing Cloud (Silverpop) puts the power of data into the hands of the marketer. This hands-on workshop covered all of its features and capabilities, including basic features such as targeting and segmentation, personalization, and templates, plus more advanced features such as profiling, web forms, and dynamic content. The format followed a practical use case, building a campaign from scratch and adding all necessary elements.

Event Speaker

Fabian Moldoveanu

Fabian Moldoveanu is a top marketing automation expert at Transiris. Fabian has been a key contributor to major projects in North America and Europe at Thermo Fisher Scientific, Cisco, Tribalnet, Vodafone, Cora, ING, etc.

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