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ADVANCED IBM CAMPAIGN: PERFORMANCE TUNING AND INBOUND/OUTBOUND TRIGGERS

Wednesday, November 16, 2016
Bucharest, Romania

IBM Campaign is one of the world’s leading digital marketing technologies. This engaging presentation combined a demo and a workshop to cover advanced features in IBM Campaign. Two separate topics were covered: performance tuning for IBM Campaign servers, and integrating IBM Campaign with other applications using triggers (inbound and outbound). Real-life examples of API code, scripts, and other standard and custom tools were utilized to provide clarity.

Event Speaker

Saranvanan Sundaram

Saranvanan Sundaram is a technical architect with extensive expertise in designing, configuring, and optimizing complex business application platforms, with an emphasis on Marketing applications at Cisco, AMD, HCL, etc.

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