Marketing Tech Connect

A Community for Marketing Professionals

For more info, visit our Marketing Tech Connect Home Page.

Marketing B2B Solutions Demo Using Unica

Sunday, March 11, 2012
Foster City, CA, US

For an organization to truly succeed, it is important to understand the best strategies for generating leads. In this presentation, Marketing Technologist Andre Barata shared his subject matter expertise by presenting a step by step approach for generating leads using Unica Campaign and eMessage in B2B enterprises. His detailed presentation covered all phases of development (requirements, design, build, test, deploy) and outlined general approachs and key details such as personalization, response process, setting up offers, dynamic content, and methodologies for visualizing the flow.

Event Speaker

Andre Barata

Andre Barata is a marketing technologist and subject matter expert for Unica, currently working with Agilent. Andre has over 15 years of experience successfully delivering technical solutions at Agilent and Hewlett Packard.

© 2019 Transiris Corporation