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Event-Based Marketing for Client Relations

Tuesday, September 30, 2014
IBM Innovation Center, Bucharest, Romania

Event-based marketing is a powerful tool for helping to generate, nurture, and maintain professional, lasting relationships with clients. The 1st part of this event explained in detail how to put this strategy to work for thought leaders, using relevant examples and proposed solutions. In the 2nd part, the presenters shared valuable tips and tricks for collecting and applying marketing data by harnessing the power of marketing automation technology, focusing on the use of IBM Interact as a proven tool for success.

Event Speakers

Silvian Centiu

Silvian Centiu is a Marketing Thought Leader with rich Fortune 500 enterprise experience in the US and EU who has been a speaker at many corporate and academic events around the world. Since starting Transiris in 2012, Silvian has diversified the company into a multinational organization with offices in 5 countries, operating in the areas of Big Data, Data Science, Marketing Automation, Business Intelligence and Analytics, Artificial Intelligence, and Machine Learning with companies such as Cisco, HPE, Thermo Fisher Scientific, Bank of Montreal, Vodafone, BMW, Audi, and Cora.

Ionel Dinu

Ionel Dinu is a Principal Consultant for Transiris with significant expertise in the areas of Customer Experience, Customer Relationship Management (CRM), Marketing Automation, Campaign Management, Business Analytics, and Project Management

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