Marketing Tech Connect

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The Science of Strategy: Marketing Automation and Digital Marketing

Thursday, June 29, 2017 – 11:00 am
DACH Region

This intriguing webinar presented the benefits of aggregating data at rest, in real-time, and in the cloud across multiple channels, to assist in acquiring and nurturing leads in both B2B and B2C environments. Special emphasis was placed on the specific needs, tactics, techniques, tracking, measurements, and tools utilized during the different phases of the marketing pipeline.

Event Speakers

Dragos Andrei

Dragos is a Marketing Thought Leader, helping companies ride the wave of marketing evolution through the current advances in data and communication technologies. He has vast Fortune 500 enterprise experience in the US and EU.

Viviana Contreras

Viviana is a Digital Analytics Specialist, connecting analytics and marketing automation data and processes. She has a wide expertise in multiple B2B and B2C industries.

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