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Customer Engagement Strategies / A Transylvanian in Silicon Valley

Thursday, November 25, 2014 – 6:00 PM
Bucharest Shopping City, Bucharest, Romania

This unique event began with a panel discussion by global marketing experts Silvian Centiu, Ionel Dinu, and Edouard Iwaniec that focused on insights into customer engagment and how to apply those to a range of today’s global marketing strategies. At the conclusion of the discussion, attendees were treated to a special performance of Silvian Centiu’s one-person comedy based on the exceptional, often harrowing events of his life entitled “A Transylvanian in Silicon Valley,” which has been described as “one man’s picaresque journey from Transylvanian terror to Silicon Valley success.”

Event Speakers

Silvian Centiu

Silvian Centiu is a Marketing Thought Leader with rich Fortune 500 enterprise experience in the US and EU who has been a speaker at many corporate and academic events around the world. Since starting Transiris in 2012, Silvian has diversified the company into a multinational organization with offices in 5 countries, operating in the areas of Big Data, Data Science, Marketing Automation, Business Intelligence and Analytics, Artificial Intelligence, and Machine Learning with companies such as Cisco, HPE, Thermo Fisher Scientific, Bank of Montreal, Vodafone, BMW, Audi, and Cora.

Ionel Dinu

Ionel Dinu is a Principal Consultant for Transiris with significant expertise in the areas of Customer Experience, Customer Relationship Management (CRM), Marketing Automation, Campaign Management, Business Analytics, and Project Management.

Edouard Iwaniec

Edouard Iwaniec is currently Chief Information Officer of Truffaut, Paris. He has worked extensively in the past with Transiris CEO, Silvian Centiu.

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