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Using Business Analytics for Key Marketing Decisions

Tuesday, August 26, 2014 – 6:00 PM
IBM Innovation Center, Bucharest, Romania

Using a groundbreaking case study that focused on Unica, IBM’s leading marketing technology, this highly-informative event led by industry experts Ionel Dinu, Elena Dănciulescu, and Nicolae Stan examined innovative ways in which marketers could learn how to apply business analytics to many of today’s most challenging marketing decisions. The presentation also highlighted detailed ways of how marketers could utilize this strategy to support and elevate digital marketing efforts and improve their bottom line.

Event Speakers

Ionel Dinu

Ionel Dinu is a Principal Consultant for Transiris with significant expertise in the areas of Customer Experience, Customer Relationship Management (CRM), Marketing Automation, Campaign Management, Business Analytics, and Project Management.

Elena Dănciulescu

Elena Dănciulescu is currently working as SAS Developer at Deutsche Bank in Romania, and has a long history of working with Transiris CEO Silvian Centiu, including working as a Senior Marketing Automation Consultant at Transiris.

Nicolae Stan

Nicolae Stan is currently working as a Digital Marketing Specialist at Netcentric in Romania, and has also worked extensively with Transiris CEO Silvian Centiu, including roles as a Marketing Automation Specialist and Business Analyst at Transiris.

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