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Analytics to Action:
Applying Insights From an IBM CMO Study

Wednesday, May 29, 2016 – 6:30 PM
IBM Innovation Center, 4th floor, 1001 E Hillsdale Blvd., Foster City, CA

Sarah and Silvian gave a comprehensive presentation focusing on the expectations, challenges, and solutions for transforming marketing analytics into actions that ultimately impact the bottom line in enterprise marketing. Using the IBM CMO study as a basis for discussion, the presentation outlined in detail the most relevant executive expectations and offered credible solutions for meeting those challenges.

Event Speaker

Sarah Grzybowski

Sarah Grzybowski is currently a Product Manager for IBM Marketing Technologies. Sarah joined IBM in 2007 after being a successful marketing leader in the retail industry during the previous 10 years.

Silvian Centiu

Silvian Centiu is a Marketing Thought Leader with rich Fortune 500 enterprise experience in the US and EU who has been a speaker at many corporate and academic events around the world. Since starting Transiris in 2012, Silvian has diversified the company into a multinational organization with offices in 5 countries, operating in the areas of Big Data, Data Science, Marketing Automation, Business Intelligence and Analytics, Artificial Intelligence, and Machine Learning with companies such as Cisco, HPE, Thermo Fisher Scientific, Bank of Montreal, Vodafone, BMW, Audi, and Cora.

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