One of the major challenges facing marketing departments today is adapting to all of the different ways people and organizations communicate. Marketers need real-time insights, both at the individual and population level, to facilitate strong customer engagements and highly-targeted, one to one communication. In order to aid marketers and better understand customers, organizations are increasingly embracing advanced marketing automation tools and techniques. This enables marketers to provide prospective customers with highly personalized and relevant content that drives demand. It also enables capabilities to optimally nurture current customers, evaluate programs and their performance in real-time, and meet both pipeline and revenue targets–transforming marketing from a cost center into a powerful, revenue driver with a measureable return on the investment. “Our expertise enables CIOs to commit themselves to providing CMOs with a versatile infrastructure–increasing the efficiency of conversations and integrating with a world of third party applications involved in the process of communication with the market,” says Silvian Centiu, CEO, Transiris. Based in San Carlos, CA, Transiris utilizes their expertise and partnerships with top technology companies to help organizations transform their marketing processes and infrastructure.
The company provides marketing automation services using leading technologies from vendors such as IBM, Oracle, Adobe, Salesforce, Teradata, and Microsoft. As most customers require components from more than one technology vendor and often off-the-shelf applications available in the market lack integration, companies utilize Transiris expertise to develop tailored solutions encompassing comprehensive technologies and processes. “Transiris designs and implements complete solutions that might use IBM Campaign for targeting and segmentation, Adobe SiteCatalyst for powerful web analytics, Salesforce for CRM, BlueKai for data management in the cloud, etc.” points out Centiu. Transiris also helps marketers to execute marketing tasks using tools from the leading tech vendors–IBM Interact for real-time offers, Adobe CQ for managing assets, Tableau for analyzing and rendering performance results, or Allocadia for managing marketing resources.