Transiris Named Top Reference Site for IBM Marketing Automation Platform at IBM Smarter Commerce Global Summit 2013 in Monaco

Transiris has integrated IBM Marketing Automation technologies into one of the largest Marketing Platforms in the world at Cisco Systems, a Fortune 100 company. This platform, consisting of over forty marketing applications spanning digital and traditional marketing runs over 5000 tactics a quarter as a central, unified enterprise Demand Generation operation. The platform created by Transiris has been named Top Reference Site for IBM Marketing Technologies at the IBM Smarter Commerce Global Summit 2013 in Monaco. At the Summit, Transiris also presented its strategic approach and 3 year marketing transformation roadmap for its client, Cisco.

Transiris continued to work closely with IBM on further feature development for Marketing Applications and with Cisco on developing and enhancing advanced marketing solutions. The strategy of building a successful marketing operation on three foundational pillars – Platform, Processes, People – was presented jointly by Transiris and Cisco and has served as an exemplary approach to strategic initiatives in large enterprises worldwide. Transiris has continued to innovate by adding advanced technologies to Marketing, such as Big Data, Predictive Analysis, Machine Learning, Artificial Intelligence, Natural Language, etc.

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